Posting without purpose
Of Singapore SMEs lack a documented social strategy. Content calendars are built around availability, not the buyer journey.
Singapore Social Media Agency
Social Media Marketing Singapore: Strategy, Content & Growth That Converts
Full-funnel social media management for Singapore brands. Organic content, paid amplification, influencer integration and community management — all tied to revenue, not vanity metrics.
+340% engagement
2.5M reach
Leading Singapore Private Hospital
Top 3 Property Developer
Premium F&B Group
Regional MNC
12+years
500+campaigns
S$50M+ad spend managed
2offices: SG & MY
The Challenge
Your Social Media Isn't Broken — Your Strategy Is
Most Singapore businesses are active on social media. Fewer are gaining measurable business outcomes from it.
Vanity metrics masking poor ROI
Follower counts and engagement rates look healthy, but the pipeline stays empty because content is not mapped to conversion.
Channels, wasted budget
Organic and paid teams are not aligned, so creative is never repurposed and ad spend leaks on audiences already engaged.
Our Approach
From Content to Customers: A System That Scales
The Hashmeta Social Flywheel turns every post, campaign and comment into a compounding growth engine.
Strategy & Audience Intelligence
Platform selection, competitor audit, content pillars and posting cadence mapped directly to your buyer journey and revenue goals.
Content Production
In-house photography, videography, motion graphics and copywriting — adapted to each platform's format, algorithm and audience expectation.
Distribution & Amplification
Organic posting, paid social campaigns, influencer seeding and community management — orchestrated so every channel reinforces the others.
Optimisation & Reporting
Weekly performance dashboards, A/B testing, budget reallocation and monthly strategic reviews with your team.
Platform Expertise
Platform-Agnostic, Algorithm-Smart
We plan, produce and optimise for the platforms your audience actually uses — not the ones that win awards.
Facebook & Instagram
Meta Business Suite mastery, Reels strategy, Shops integration and lead generation campaigns.
Learn moreB2B thought leadership, employee advocacy, Sales Navigator integration and lead gen forms.
Learn moreTikTok
Native content creation, trend-jacking, TikTok Shop, Spark Ads and creator partnerships.
Learn moreXiaohongshu (RedNote)
Mandarin content, KOL seeding, travel and lifestyle targeting for Chinese-speaking consumers and tourists in Singapore.
Learn moreYouTube
Long-form SEO, Shorts, pre-roll and discovery ads, and full channel management.
Learn moreEmerging Platforms
Pinterest, Telegram, WhatsApp Business API and whatever channel your audience moves to next.
Learn more
What We Do
Everything Under One Roof
Strategy, creative, community, paid, influencer and commerce — integrated so your social channels work as a single funnel.
Social Media Strategy
We audit your current presence, map competitors, choose the right platform mix and build a rolling content calendar tied to a clear KPI framework.
- Competitive and channel audit
- Platform mix and content pillar recommendations
- Monthly editorial calendar and KPI scorecard
Content Creation
Photography, videography, motion graphics, copywriting and UGC curation — produced in-house and formatted for each platform.
- In-house photo, video and design team
- Platform-native formats: Reels, Shorts, carousels, articles
- Brand-guardrails and approval workflow
Community Management
Response management, comment moderation, DM handling and crisis protocols — backed by sentiment monitoring and escalation playbooks.
- Daily inbox and comment monitoring
- Crisis and escalation protocols
- Monthly sentiment and response-time reporting
Paid Social Advertising
Campaign setup, audience targeting, creative testing, budget optimisation and retargeting funnels across Meta, LinkedIn, TikTok and more.
- Audience build, lookalikes and retargeting
- Creative A/B testing and budget reallocation
- UTM tracking and conversion reporting
Influencer Marketing
KOL/KOC identification, negotiation, briefing, content approval and performance tracking — powered by our StarNgage influencer platform.
- Data-matched KOL/KOC selection
- Briefing, contracting and disclosure compliance
- Reach, engagement and conversion tracking
Social Commerce
Shop setup, live selling integration, product tagging and conversion path optimisation — turning discovery into checkout.
- Instagram, TikTok and Facebook Shop setup
- Live selling and product-tagging workflow
- Conversion path and checkout optimisation
Industry Solutions
Social Media That Works for Your Sector
Sector-specific strategies, compliance guardrails and creative formats tailored to how your audience buys.
Healthcare
Patient education, doctor personal branding and compliance-first content that builds trust.
See Healthcare SolutionsProperty
Project launches, virtual tours, agent personal brands and lead nurturing through the sales cycle.
See Property SolutionsEducation
Student recruitment, alumni engagement, course promotion and open day campaigns.
See Education SolutionsF&B
Menu launches, location-based targeting, reservation integration and review management.
See F&B SolutionsRetail
Product drops, loyalty integration, omnichannel campaigns and seasonal promotions.
See Retail SolutionsFinance & B2B
Thought leadership, regulatory compliance, lead generation and webinar promotion.
See Finance & B2B Solutions
Case Study
Results, Not Promises
A premium Singapore F&B brand turned social media from a cost centre into a revenue driver.
From Plate Posts to a Predictable Lead Pipeline
Challenge: The brand had strong in-store traffic but social content was inconsistent, ads were unmanaged and online reservations were flat.
Solution: Hashmeta rebuilt the content strategy around menu storytelling and user-generated content, launched Meta lead-gen campaigns, integrated reservation tracking and ran targeted influencer seeding via StarNgage.
+340%Instagram engagement
2,500qualified leads in 6 months
S$1.2Mattributed revenue from social
Pricing & Packages
Transparent Packages for Every Stage
Scale up or down as your business grows. All packages exclude ad spend.
S$2,500/month
- 2 platforms managed
- 8 posts per month
- Basic community management
- Monthly performance report
S$5,500/month
- 3 platforms managed
- 16 posts per month
- Full community management
- Paid social management (ad spend separate)
- Bi-weekly optimisation
- Influencer coordination
Custom
- All platforms managed
- Unlimited content volume
- Dedicated account team
- Real-time dashboards
- Quarterly strategy workshops
- Social commerce integration
Custom add-ons: video production, KOL campaigns, social listening and crisis management retainers. Eligible for PSG Grant — save up to 50%
Why Hashmeta
Why Singapore Brands Choose Us
A full-stack partner that connects social activity to the metrics your board cares about.
Integrated Ecosystem
Social, SEO, paid, web and influencer teams sit in one agency — not scattered across siloed vendors.
In-House Production
No outsourcing to freelancers. Our photographers, videographers, designers and editors are on payroll.
Data-First Culture
Every decision is backed by analytics. We build custom dashboards, not template reports.
Regional & Local
Singapore HQ since 2012, with a Malaysia team for cross-border campaigns and deep knowledge of both markets.
Proprietary Tech
StarNgage influencer platform plus our own social listening and benchmarking tools.
Performance Accountability
KPIs are tied to business outcomes. We report on leads, sales and ROI — not just engagement.
FAQ
Frequently Asked Questions
Clear answers on pricing, timelines, content and measuring ROI from social media marketing in Singapore.
How much does social media marketing cost in Singapore?
Singapore agency retainers typically start between S$2,000 and S$5,500 per month for strategy, content and community management. Costs depend on platform count, content volume, paid social complexity and influencer needs. Ad spend is billed separately and paid directly to the platforms.
Which social media platforms should my business use?
Platform choice depends on your audience, objectives and industry. B2B brands usually prioritise LinkedIn; F&B and retail lean on Instagram, TikTok and Facebook; finance and education use a LinkedIn-YouTube mix. We audit your market before recommending a platform mix — no one-size-fits-all.
How long before we see results from social media marketing?
Paid social can drive leads within weeks once campaigns are live and tracking is in place. Organic traction usually builds over three to six months as content, audience and algorithm signals compound. We set milestones at 30, 90 and 180 days.
Do you create the content or do we need to provide it?
We produce content in-house: photography, videography, motion graphics, copywriting and UGC curation. Your team contributes brand guidelines, product access and approvals, but you do not need to supply finished assets.
Can you manage our paid social ads as well as organic?
Yes. We run integrated paid and organic programmes across Meta, LinkedIn and TikTok. Our team holds platform certifications and builds retargeting, lookalike and conversion funnels that feed off organic content performance.
How do you measure ROI from social media?
We use UTM tracking, lead scoring, pixel and CRM attribution, and revenue reporting to connect social activity to pipeline and sales. Every client gets a custom dashboard showing the metrics that matter to your business, not vanity numbers.
Do you work with Xiaohongshu/RedNote for Chinese-speaking audiences?
Yes. We have a dedicated Xiaohongshu capability with Mandarin content specialists, a KOL network and experience targeting Chinese-speaking consumers and tourists in Singapore. Content is localised, compliant and aligned with platform culture.