High Social Media Penetration
Singapore has 5.13 million social media users (89% penetration). Consumers trust peer recommendations over brand advertising.
Influencer & KOL Marketing
Influencer & KOL Marketing Agency Singapore
Data-driven creator campaigns that build trust and drive revenue. From nano to celebrity KOLs across Instagram, TikTok, Xiaohongshu, YouTube and LinkedIn.
Powered by StarNgage — our proprietary influencer platform with 200,000+ creators across Southeast Asia and Greater China.
The Singapore Market
Why Influencer Marketing Works in Singapore
Multicultural Creator Ecosystem
Access Chinese-speaking KOLs for Xiaohongshu, Malay creators for TikTok, and English-speaking influencers for Instagram and LinkedIn — all from one base.
Tourist & Regional Reach
Singapore-based KOLs influence purchasing decisions across ASEAN and inbound Chinese tourists.
What We Do
End-to-End Influencer Marketing Services
Strategy & KOL Mapping
Audience analysis, competitor benchmarking, and creator tier strategy across nano, micro, macro and mega KOLs.
Creator Discovery & Vetting
AI-powered matching via StarNgage; fake-follower detection and engagement quality scoring for every creator.
Campaign Management
Briefing, content approval, timeline management and live campaign tracking from kick-off to wrap.
Xiaohongshu (RedNote) KOL Marketing
Dedicated Chinese-speaking creator network with content localised for PRC tourists and local Chinese consumers.
Paid Amplification
Whitelisting, spark ads and paid media boosting of top-performing creator content to extend reach and conversions.
Measurement & Reporting
Sales attribution, brand lift studies, share of voice tracking and ROI dashboards tailored to your KPIs.
Proprietary Technology
Powered by StarNgage — Built In-House
Our proprietary influencer marketing platform gives Singapore brands technology advantages others cannot match.
- AI-powered creator matching based on audience demographics, engagement patterns and content affinity
- Automated campaign workflows: outreach, contracting, content approvals and payment
- Real-time performance dashboards with sales and traffic attribution
- Fraud detection: bot follower analysis and engagement authenticity scoring
Industry Solutions
Influencer Marketing by Industry
We run creator programmes for Singapore's most competitive sectors.
Healthcare & Medical
HSA-compliant medical influencer partnerships, patient education content and doctor KOLs.
Explore →Property & Real Estate
Project launches, showroom events and virtual tour collaborations with property influencers.
Explore →Education
Student ambassadors, parent community KOLs and overseas study programme promotion.
Explore →F&B
Menu launches, food blogger networks and TikTok food trend campaigns.
Explore →Retail & E-commerce
Shoppable posts, livestream commerce and seasonal campaign bursts.
Explore →Finance & B2B
LinkedIn thought leaders, financial educator partnerships and B2B influencer programmes.
Explore →
Campaign Results
Campaign Results for Singapore Brands
Attributed Sales
Beauty brand TikTok Shop campaign with 45 micro-influencers, 6-week burst.
Return on Ad Spend
F&B chain Xiaohongshu KOL programme targeting PRC tourists and local Chinese consumers.
Reach & Engagement
Property developer Instagram and YouTube campaign for executive condominium launch. 8.5% engagement rate.
Our Process
How We Run Your Influencer Campaign
Discover
Audience and competitor analysis; creator shortlist via StarNgage based on fit and performance data.
Design
Campaign architecture, content guidelines, KPI framework and contract negotiation with selected KOLs.
Deploy
Content creation, approval workflows, paid amplification and active community management.
Deliver
Performance analysis, optimisation, reporting and retainer planning for sustained growth.
FAQ
Frequently Asked Questions
What is the difference between an influencer and a KOL?
Influencer is the broader term for any content creator with audience influence. KOL (Key Opinion Leader) typically refers to subject-matter experts with deep credibility in a specific niche — common in Chinese-speaking markets like Xiaohongshu. We work with both.
How much does influencer marketing cost in Singapore?
Nano-influencer campaigns start from S$5,000 per month. Micro and macro programmes typically range S$15,000–S$80,000 monthly depending on creator tier, content volume and paid amplification. We tailor proposals to your budget and revenue targets.
Which platforms do you run influencer campaigns on?
Instagram, TikTok, Xiaohongshu (RedNote), YouTube, LinkedIn and emerging platforms. We select platforms based on where your target audience spends time and converts.
How do you measure influencer marketing ROI?
We track direct sales via affiliate links and UTM parameters, brand lift through surveys and search trend analysis, and engagement quality through our StarNgage dashboards. Every campaign has defined KPIs before launch.
Can you help with Xiaohongshu KOL marketing for Chinese tourists?
Yes. We have a dedicated Xiaohongshu team and Chinese-speaking creator network. See our Xiaohongshu marketing services for details.
Do you work with Singapore government grants?
Yes. Eligible SMEs can apply for the PSG (Productivity Solutions Grant) for marketing automation and digital marketing solutions. We assist with documentation. Learn more about PSG Grant.